$746k additional Revenue Vs previous 6 months
$34,421 Google/Facebook ad spend
13.07x total ROAS
Note: Respecting our clients’ privacy, this case study will not mention the brands name.
We began by analysing their sales data as well as their Google Analytics data and found various leaks on the website that needed to be addressed. We underwent a UX audit, and found that given their first to market status and level of CRO work required it would be a good time to start with a blank canvas. Eager to accelerate their growth we recommended a rebrand and fresh build to secure market leadership status.
While this work was being completed we launched various test campaigns and found winners rather quickly. We knew this particular client was being setup to succeed so we began scaling campaigns in an effort to capture new customers as quick as possible. We had set a minimum CPA figure and agreed to scale as much as possible should this KPI be met.
We also began leveraging their large (and loyal) customer base by incorporating relevant triggers and remarketing up/cross sells to increase average cart value.